2011

President’s Message – Fall 2011

by Susan Jacobs October 13, 2011

During the first half of 2011, our organization has enjoyed a growth in our chapter’s membership, new programs and events, new programing locations, two new issues of our newsletter, the creation of a new Business Development Special Interest Group, a new relationship with the Accounting Marketing Association, and a new Business Manager. As of June […]

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Fall 2011 Comings & Goings (and Congrats!)

by Amy Lemel October 13, 2011

Seth M. Apple, Esq., joined Epstein Becker Green as Practice Development Manager in July. He was previously New York Director for Themis Bar Review, LLC and had practiced law with Sills, Cummis & Gross P.C. prior to that. Carol P. Eversen joined LexisNexis as Vice President, Marketing and Business Solutions. Prior to that she was […]

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Assuming the Role of a Business Development Coach

by Gretchen Lyn Koehler October 13, 2011

As law firms increasingly seek methods for driving revenues from improved or expanded client relationships, many business development staff members are being challenged to deliver skills coaching to their internal clients. Whether afforded formalized “train the trainer” training from consultants, or expected to develop their own innovative methods, such business development staff members must learn how […]

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Just Opening Doors or Career Advice? Mentor/Mentee Pair Provides Dual Perspective on Mentoring

by Lauren Piccolo Ingram October 13, 2011

In advance of the Chapter’s panel discussion on mentoring –  “Identifying, Developing and Sustaining Powerful Relationships,” the LMA sat down with Lauren Piccolo of Latham & Watkins LLP and chair of the NYLMA’s Mentoring Committee, and Nicole Kessler of Paul Hastings LLP. Each shared with us some thoughts from their experience working together as a […]

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CMO SIG Discusses Law Firm Marketing/BD Department Benchmarking Survey

by Gretchen Lyn Koehler October 13, 2011

At the most recent CMO SIG meeting, Eva Wisnik of Wisnik Career Enterprises, Inc. presented “Benchmarking Your Department and its Practices Against Wisnik’s 2011 Law Firm Marketing/BD Survey Results.” The discussion included an analysis of recent Wisnik research on the state of law firm marketing and business development in New York, Washington DC, and Chicago. […]

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Reputations At Risk

by Mike Kachel October 13, 2011

On November 17, 2010, the daughter of a potential U.S. presidential candidate engaged in what was widely described as a “homophobic rant.” Why do we know about the outburst? Because 16-year-old Willow Palin chose to make her feelings known on Facebook, digital home to 750 million people. And counting. Here’s the question: Should this incident […]

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Lawyers are in the Relationship-Building Business, but are they Connecting?

by Kimberly Alford Rice October 13, 2011

Some things appear to be so simple that we assume, dangerously, that everyone “gets it.” For lawyers, it is imperative to consistently and persistently cultivate, nurture, and strengthen their relationships with their universal network; with clients, to receive more work; with referral sources, to receive more referrals; with prospects, to develop new work; and so […]

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Thinking Outside the Snowglobe: Tips for Producing your Firm’s Holiday Cards

by Brandie Knox October 13, 2011

1. Collaborate with your design team to make your card unique. There are a lot of snow globes and cardinals perched in trees out there. These ideas lack creativity and fail to differentiate your firm. Your audience is overwhelmed with cards during the holiday season. Yours must prove memorable and resonate with your audience. 2. […]

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Six Steps to an Easier CRM

by Alejandra Muniz October 13, 2011

Client Relationship Management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients, and prospects. It involves using technology to organize, automate, and synchronize business processes. The overall goals are to find, attract, and win new clients, nurture and retain current clients, entice former clients back into the fold, and reduce the […]

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The Cavalcade of Commas

by Andy Edelstein October 13, 2011

Go to almost any law firm website and you’re bound to encounter sentences like this: The group regularly handles complex transactions, including mergers and acquisition, public and private securities offerings, private equity and venture capital, securitizations, privatizations, equity securities, secured and unsecured debt securities, and a broad range of transactions involving public finance, project finance, […]

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