April 2012

President’s Message – Spring 2012

by Jeff Scalzi April 15, 2012

Congratulations! It’s Tax Day and your filings have been completed or extended. For many, this day comes with a sense of individual accomplishment, (and perhaps a refund), as we take a final look back at 2011 before dedicating our focus on 2012. As an organization, 2012 promises to be an exciting year for the NYLMA, […]

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Comings & Goings (and Congrats!) Spring 2012

by Amy Lemel April 14, 2012

Spring 2012 Breanna Ebben joined Cole Schotz as Marketing Director on January 25. She was previously Practice Development Advisor with Cadwalader for six years. Margaret M. Foley joined Epstein Becker Green as Director of Marketing on March 12. She was previously located on the West Coast as Director of Marketing and Business Development for Williams […]

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Job Searching in a Challenging Market

by Meredith Miller April 9, 2012

A few years ago I found myself deep in a job search. The law firm for which I was working was abruptly shut down and I had to start looking for a job at a time that Bloomberg News called “the worst slump since the Great Depression.”  Whether you are forced into a job search […]

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NYLMA Spring 2012 Chapter Events

by Andy Edelstein April 9, 2012

April 19th Evening Program – A Business Plan for your Career—Over Cocktails Our monthly programs resumed April 19, with a cocktail hour interactive workshop at 3 West Club. Called “Unpacking and Mapping Your Career Business Plan,” it featured Jennifer Johnson of J. Johnson Executive Search, and Kelly Hoey, a business network strategist. The two hosts […]

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Creative Corner: Journalism v. Copywriting

by Andy Edelstein April 9, 2012

Having spent much of my career on Madison Avenue, it always gives me pause when a law firm hires a journalist to write a marketing piece. Nothing against journalists, mind you. I am a dedicated fan of the press in all its forms, and I admire and applaud the standards good journalists strive to uphold. […]

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Journalists’ Journal: A talk with Eric Effron, Editor, Reuters Legal

by Tom Mariam April 9, 2012

The Reuters news service has significantly boosted its coverage of legal affairs and the legal business during the past year, including a number of major hires from competitors such as The American Lawyer.  Eric Effron, editor of Reuters Legal, gave some insight on the latest major force in legal media with our Tom Mariam. Why […]

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5 Tips for a Successful Law Firm Website

by Brandie Knox April 9, 2012

As quoted from a January article on Inc. Magazine’s website, “When it comes to bringing in revenue and making headlines, law firms do a hell of job. The biggest ones bring in millions, even billions of dollars. They argue before the Supreme Court. They help shape global economies.  When it comes to designing websites, though, these […]

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Power of the Purse: Get To Know Your Client’s Chief Procurement Officer

by Dr. Silvia Hodges April 9, 2012

“Three years of cost-cutting has created a new dynamic in the relationship between law firms and their clients. Rather than maintain a cozy relationship with law firms on an ongoing basis, more and more companies are taking a rigorous approach to selecting firms and ensuring that the relationship continues to deliver expected outcomes,” according to […]

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Metropolitan New York LMA – Creating a New Chapter in Legal Marketing

by Tom Mariam April 9, 2012

The Metropolitan New York Chapter of the Legal Marketing Association, like Facebook and the iPhone, did not exist 20 years ago.  Today, it’s hard to think of life without them, at least for legal marketers. As the Metropolitan New York Chapter celebrates its 20th anniversary this year, you can best appreciate how much of an […]

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NYLMA 20th Anniversary Gala – Award Winners

by Jeff Scalzi April 7, 2012

Here’s a recap of NYLMA’s 20th Anniversary Gala Award Winners! NYLMA 20th Anniversary Award Winners NYLMA 20th Anniversary Brochure

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