July 2012

President’s Message – Summer 2012

by Jeff Scalzi July 18, 2012

While it’s hard to believe, we are past the halfway point of 2012. With summer vacations and fun times with family and friends to look forward to as the warm weather settles in, as an organization I am proud of what we have already accomplished this year and look forward to keeping the momentum going. […]

Read the full article →

The Forward Button is a Tool

by Seth Apple July 18, 2012

The forward button is a tool.  In fact, it’s one of the most effective business development tools you can use.  Even better, it’s one of the easiest since the content being forwarded has already been written, edited, and published in the established newspapers, magazines, and books your attorneys are reading – or should be reading.  […]

Read the full article →

Summer 2012 Comings & Goings (and Congrats!)

by Amy Lemel July 18, 2012

Nicole Alexander joined the Metropolitan New York Chapter of the LMA in April 2012. She is the Director of Professional and Business Development for McElroy, Deutsch, Mulvaney & Carpenter, LLP. Kristen M. Brierley joined the Metropolitan New York Chapter of the LMA in April 2012. She is Manager of Marketing and Business Development with McElroy, […]

Read the full article →

Attorney Coaching: Reaching the Reluctant Participant

by Gretchen Lyn Koehler July 18, 2012

Structured business development coaching programs are often met with mixed responses.  Certain attorneys, often the younger, more eager attorneys, are quick to attend group or individual trainings, develop plans and attempt suggested networking and client relationship management techniques.  Others may be unwilling to participate in group programs or unwelcoming towards invitations for one on one […]

Read the full article →

Journalist’s Journal – Angela Turturro (Special Sections Editor, New York Law Journal)

by Tom Mariam July 18, 2012

Angela Turturro took over for Dorothy Hughes as the Sections Editor for the New York Law Journal at the end of June 2011.  The (mostly weekly) special sections, which Angela edits, give New York lawyers an opportunity to write expansively on key legal issues of interest in a major forum.  Angela discussed her new position, […]

Read the full article →

Don’t Forget the Words

by Andy Edelstein July 18, 2012

First of all, let me state categorically that I am a huge fan of good design. I believe whole-heartedly that strong, compelling design is worth every penny you pay for it. As long as you don’t skimp on the copy. I’ve often wondered how so many law firms end up with professional design and amateur […]

Read the full article →

Your Firm isn’t Using HTML Email? Why They Should Be

by Brandie Knox July 18, 2012

Email marketing, or html emails, will enable the firm and individual firm attorneys to stay in touch with clients and prospects. HTML email enables you to more easily reach your audience with timely and relevant content. Sending communications from your desktop email to large lists typically requires cc’ing or bcc’ing large groups. With this method, […]

Read the full article →

Prioritizing Job Offers

by Meredith Miller July 18, 2012

My previous NYLMA News article “Job Searching in a Challenging Market” focused on fundamentals when searching for a new job. As a follow up, this article concentrates on comparing offers from potential employers and selecting the best opportunity. Must Haves When evaluating job offers, it is important to assess and prioritize what aspects of future […]

Read the full article →