October 2012

President’s Message – Fall 2012

by Jeff Scalzi October 25, 2012

While it’s hard to believe, we are past the halfway point of 2012. With summer vacations and fun times with family and friends to look forward to as the warm weather settles in, as an organization I am proud of what we have already accomplished this year and look forward to keeping the momentum going. […]

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Fall 2012 Comings & Goings (and Congrats!)

by Amy Lemel October 25, 2012

Fall 2012 Seth Apple joined Davis Polk & Wardwell LLP as Business Development Manager on October 1, 2012. He was previously Practice Development Manager with Epstein Becker Green in New York. Seth is a Co-Chair of the NYLMA Communications Committee. Nancy Colella joined Pegalis & Erickson, LLC in Lake Success, New York in May 2010. She […]

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Time for your firm to take the mobile plunge?

by Nancy Slome October 24, 2012

In typical fashion, mobile computing is yet another area where law firm marketing trails how corporate America goes to market. As of last week, only 28% of AmLaw 100 firms offered a mobile-enabled version of their website. The Interactive Advertising Bureau conducted a study during the summer and reported 55% of the Fortune 500 now […]

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Metro New York LMA at 20: An Oral History from Our Leaders

by Tom Mariam October 24, 2012

As the Metropolitan New York chapter of the Legal Marketing Association celebrates its 20th anniversary this year, it’s enlightening to hear how both the chapter and our profession have grown in those 20 years.  One good way to illuminate our progress is to learn directly from the people most responsible for Metro New York LMA’s […]

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The Business Development W.R.A.P. Up

by Seth Apple October 24, 2012

A simple plan for increasing your attorneys’ external visibility and brand identity: Write As I have mentioned before, writing is an excellent way to demonstrate expertise, increase visibility and enhance overall brand.  Write an article in a trade journal, magazine or newspaper.  Publish a firm client alert, newsletter or memorandum.  Author a blog post on […]

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“Crisis Management: Lessons Learned from the Army” – September 20th Evening Program

by Meredith Miller October 23, 2012

On Thursday, September 20th, the Metropolitan New York Chapter of the LMA held a seminar about Crisis Management. Rudy Burwell, a retired army colonel and president and founder of Burwell Group, a full service strategic communications firm, and John Hellerman, the co-founder of Hellerman Baretz Communications, a corporate communications agency, offered a unique approach to […]

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Creative Corner: What advertising can — and can’t — do

by Andy Edelstein October 20, 2012

As budget season approaches for what many predict will be at best a so-so year in Lawland, I humbly ask that you consider — possibly for the first time in your firm’s history — advertising. I plan to spend the next few of my quarterly rants discussing various aspects of this subject, but let me […]

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Fall 2012 Events

by Andy Edelstein October 17, 2012

General Counsel Panel: Reality Check for Law Firms Thursday, October 25th McGraw-Hill Conference Center 1221 Avenue of the Americas, 50th Floor NY, NY 10020 12:00pm – 12:30pm Registration | 12:30pm – 2:00pm  Program What do clients really think about law firm performance? To respond to this question, we’ve assembled a panel of General Counsels – all […]

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Five Last Minute (Emergency) Holiday Card Ideas

by Brandie Knox October 17, 2012

The holidays are just around the corner. If your firm hasn’t started the holiday card process, here are five ideas that can quickly be implemented: Donate to a charity or organization. Send a personal note to your clients stating that such a donation has been made in their name. Send an animated New Year’s card. […]

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Sponsorship Opportunities with NYLMA News

by Nancy Slome October 17, 2012

Click here to download a review of Newsletter Sponsorship and Advertising options: Sponsorship Opportunities – NYLMA Newsletter

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