2013

President’s Message – Winter 2013

by Maziel Abrego December 30, 2013

Dear Members: As the year draws to an end, I reflect on what a wonderful year 2013 has been for our organization.  We have put together amazing programs with record-setting attendance. We have increased our membership significantly. And we have made our brand, as well as our ties to the community, even stronger.  I am […]

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October 2013 Chapter Luncheon: Value Judgements

by Janet Odgis December 30, 2013

The title of the LMA’s October 24, 2013 event, held at the Harmonie Club in Manhattan, put it succinctly: “Value: The Key Differentiator.” The focus of the get-together was to determine how, exactly, general counsels define “value” in the services they provide — in both a legal-advisory context and the overall benefits to a firm […]

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Sell It, Tell It, Retell It

by Janet Odgis December 30, 2013

When your message is memorable, it’s worth speaking about to others. So let others help you sell it for you. The idea that marketing a law firm might be, at root, no different than marketing pasta or detergent or auto insurance might strike you as heresy. Yet the questions a marketer needs to ask in […]

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Creative Corner: Copy v. “Content”

by Andy Edelstein December 30, 2013

This may be hard to believe, but before there was an Internet, there was no such thing as “content.” Not the way we mean it now. Back then, the text that formed the basis of an article or an ad or any sort of marketing piece was called “copy.” It was written by people called […]

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Journalists’ Journal: Monica Bay (Law Technology News) with Tom Mariam

by Tom Mariam December 30, 2013

Monica Bay is the Editor-in-Chief of Law Technology News, an ALM publication. 1. Can a lawyer or law firm succeed today without being technologically savvy? Thanks for the softball first question! The short but true answer is an emphatic “no.” From solo practitioners to Big Law, government attorneys to lawyers like me who do not […]

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Winter 2013 Comings & Goings (and Congrats!)

by Amy Lemel December 30, 2013

Paulo Amaral joined the Metropolitan New York Chapter of the Legal Marketing Association in September 2013. He is CEO of Treasurefy Marketing, a position he has held since October 2011. Christy Chorey joined Skadden, Arps, Slate, Meagher & Flom as PR Specialist in October. Prior to this she served as PR Manager for Morrison & […]

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How to Create a Marketing Strategy for Your Law Firm

by Paulo Amaral December 30, 2013

One of the most common questions I am asked is: what is the best way to market a law firm? The answer is a lawyer’s favorite – “it depends. Give me more details.” Having a thorough marketing strategy in place is fundamental to help the firm grow in an efficient manner. However, creating such strategy […]

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Alternatives to Photography

by Brandie Knox December 30, 2013

The power of imagery is often overlooked. That said, many firms rely on photography when selecting visuals for their marketing collateral, particularly stock imagery, which is often expensive and banal. In my previous article, Good Design is Good Business , I touched on the use of visuals as a part of any good design program. […]

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To-Do List….renew my LMA Membership for 2014, Register for January Lunch

by Tom Mariam December 30, 2013

A reminder to our Members and Friends….Your LMA Membership is renewable annually as of  January 1st.  Visit the LMA Website to renew and update your contact information.  (Don’t forget to make a note of your new Member ID Number). We look forward to seeing you at our first program in 2014 – Website 2018  on […]

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President’s Message – Fall 2013

by Maziel Abrego September 22, 2013

Dear Members, I cannot believe September is here.  Summer flew by and I hope you all took advantage of our wonderful programs and, of course, our Summer Soiree.  This year our summer event was the most attended yet! We received great feedback from you and will continue to make our social events even better.   This […]

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