Chapter on Chapters: Capital Chapter Bestows Big Idea Award for Breakfast Club Training Series

by Gretchen Lyn Koehler on January 16, 2013

The newly launched “Chapter on Chapters” feature will focus on initiatives and activities highlighted in newsletters published by LMA Chapters throughout North America.

Amid the hubbub of the holiday season, many LMA chapters were busy considering the nominations they received for their annual “Your Honor” award competitions. The Capital Chapter honed in on Sterne Kessler’s business development skills Breakfast Club as the “Big Idea “Award winner for 2012.

The Capital Chapter’s December newsletter discusses how Tammy Mangan, Director of Marketing at Sterne Kessler, convinced members of the firm to present business development how-to’s to the firm’s attorneys in response to a desire for convenient business development skills training.

The breakfast training sessions focused on numerous topics, including:

  • Publishing Articles: A How-To Session;
  • Leveraging LinkedIn for Business Development and Networking;
  • Understanding the Business Development Cycle;
  • Evaluating and Qualifying Business Leads; and
  • Getting the Most from Membership in an Organization.

Thanks to the Capital Chapter and Jonathan Groner, author of the feature article, “Big Idea” Award Goes to Sterne Kessler Goldstein & Fox, for spotlighting an idea that could spark similar initiatives at NYLMA chapter member firms.

Gretchen Lyn Koehler is the Director of Business Development & Marketing at Kasowitz Benson Torres & Friedman. Gretchen can be reached at gretko@gmail.com.

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