September 2013

President’s Message – Fall 2013

by Maziel Abrego September 22, 2013

Dear Members, I cannot believe September is here.  Summer flew by and I hope you all took advantage of our wonderful programs and, of course, our Summer Soiree.  This year our summer event was the most attended yet! We received great feedback from you and will continue to make our social events even better.   This […]

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NY Legal Marketing Association Chapter Honors Leading Marketing Professionals with Annual Awards

by Tom Mariam September 22, 2013

The Metropolitan New York Chapter of the Legal Marketing Association (NYLMA) honored four individual members and two committees with its annual Metropolitan New York LMA Awards for service to the chapter and the legal marketing profession. The Awards were presented at the New York chapter’s recent annual Summer Soiree at the Bryant Park Grill. “We […]

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Fall 2013 Comings & Goings (and Congrats!)

by Amy Lemel September 22, 2013

Allyson M. Ayers joined Schulte Roth & Zabel LLP as Marketing Coordinator in October of last year.  She became a member of the NYLMA in July 2013. Christine Bongard joined Baker Hostetler LLP as Business Development and Marketing Manager in May 2013.  She was previously Business Development and Marketing Manager at McCarter & English LLP. Joseph […]

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A Recent Event Highlight – Legendary Customer Service Secrets from The Ritz-Carlton

by Sander Coxe September 22, 2013

On Tuesday July 16, 2013, the NYLMA took a break from the record-setting humidity to be treated to a delightful and uplifting presentation at the Ritz-Carlton by their own in-house answer to Emily Post, Diana Oreck.  Diana, an impossibly warm, charming and energetic personality, is the Vice President of The Ritz-Carlton Leadership Center, and their […]

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Journalists’ Journal: Maggie Soladay (The American Lawyer) with Tom Mariam

by Tom Mariam September 22, 2013

Maggie Soladay is the Photography Editor for The American Lawyer and Corporate Counsel magazines and their many supplements.  She recently took time to give Journalists Journal a snapshot of how American Lawyer Media incorporates photography and her life in general. 1.      How do photos enhance stories in The American Lawyer and its related publications? Photography […]

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Creative Corner: The “Who-What-What”: Advertising Strategy Made Simple

by Andy Edelstein September 22, 2013

In the advertising business, where “The Strategy” has always held mystical significance, many thousands of person-hours have been devoted to refining how a strategy is developed. The goal is a document that puts everyone on the same page: creative people, account people, research, media, and yes, the client. A good strategy document imposes order and […]

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Familiarity Breeds Contentment

by Janet Odgis September 22, 2013

What’s in a name — and a logo? Plenty. Your firm’s core identity, for one. Your name and logo (your branding, taken together) represent the first glimpse potential clients get of you, and longtime clients take comfort in the stability and reassurance your branding confers. If you’re thinking of altering it for whatever reason — […]

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Good Design Is Good Business

by Brandie Knox September 22, 2013

Quoted from IBM legend Thomas Watson, Jr., American businessman and 2nd president of IBM; called one of the “100 most influential people of the 20th century” Now more than ever your prospects and clients expect good design. It’s true that your firm is sought for its experience and achievements, but as a prospect I have […]

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Are You Falling Down on Following Up?

by Kimberly Alford Rice September 22, 2013

Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow up. We have worked with lawyers who have spent innumerable hours and thousands of dollars chasing after new clients and prospects but have largely been […]

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