2014

Fall 2014 President’s Message

by Kelly Mackinnon November 23, 2014

Simply put – The Metro New York LMA Chapter is amazing. From programming to membership to collaboration to networking to just truly enjoying being in each other’s lives – we have set the bar and set it high. Our 550+ members continue to showcase the diversity, commitment and passion that position each and every one […]

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Introducing the 2015 NYLMA Board

by Tom Mariam November 23, 2014

The 2015 Nominating Committee is pleased to announce the ratification of the 2015 Board of Directors Metropolitan New York Chapter of the Legal Marketing Association. President – Seth Apple (Davis Polk & Wardwell LLP) President-Elect – Melissa Seitter (Kobre & Kim LLP) Immediate Past President – Kelly Mackinnon (Cleary Gottlieb Steen & Hamilton LLP) Financial […]

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Chapter Events: 2014 Annual GC Forum: “What Keeps Us Up at Night” (Luncheon, October 23, 2014)

by Guy Alvarez November 23, 2014

The chapter’s 3rd annual General Counsel Forum once again filled the room with legal marketing professionals anxious to hear what is most on the minds of general counsel in the New York metropolitan area. This year’s GC Forum, held on October 23 at the NYSSA, featured three top in-house counsel from leading firms in three […]

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Chapter Events: Making the Most of Content Marketing Opportunities (Luncheon, Sept. 18, 2014)

by Jane Haskins November 23, 2014

Another sellout crowd of NYLMA members heard expert advice on effective ways to use content at the September 18th luncheon, “Stand Out from the Viral Marketing Crowd: Make the Most of Your Content Marketing Opportunities.” Moderator Adrian Dayton (Clearview Social) and panelists Peggy Heffner (Dechert LLP), Stefanie Marrone (Proskauer LLP) and Mike Winkleman (Leverage Media) […]

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Page SIG

by Paulo Amaral November 23, 2014

Welcome to Page SIG, where we feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our two suburban City Groups. We encourage you to join and participate in these important subsets of our chapter. Contact information is included for each group: BD SIG The Business Development SIG meets usually every quarter […]

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Social Media Buzz: Fall 2014

by Guy Alvarez November 23, 2014

Social Media has become an integral part of the legal marketers’ toolbox – and of the Metro New York LMA chapter.  To keep our members linked in with our chapter’s social media efforts, we are introducing Social Media Buzz, a new column in NYLMA News that will provide members with updates on what the chapter […]

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Member Spotlight: Seth Apple

by Sander Coxe November 23, 2014

Seth Apple, business development manager – Corporate, at Davis Polk & Wardwell LLP, will become the NYLMA chapter president in 2015. A relative newcomer to the LMA, Seth has made an indelible impression in a short amount of time. Seth is a former corporate attorney who made the leap to full-time business development and marketing […]

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Member Spotlight: Kate Stoddard

by Paulo Amaral November 23, 2014

Our Member Spotlight shines on Kate Stoddard, Director of Practice Development at Kelley Drye & Warren LLP. Kate is relatively new to New York, though not Kelley Drye, having moved to the Big Apple from her firm’s Washington office in January. She quickly joined the Metro LMA chapter and has become visible at a number […]

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Behind the Scenes – NYLMA Special Profile: Sue Russon

by Sander Coxe November 23, 2014

We all know her name from NYLMA emails and see her front and center at our chapter’s events. But now it’s time to get to know Sue Russon, NYLMA’s Business Manager, a little better as a person. Our Sander Coxe went behind the scenes with Sue to allow us to become more familiar with the […]

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CMO Forum: Linda Cavin Sparn

by Catherine Hausman November 23, 2014

CMO Forum (formerly C-Suite Confidential) features interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. For this edition, Catherine Hausman visits with Linda Cavin Sparn, Director of Marketing & Business Development at Schulte […]

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