May 2014

President’s Message – Spring 2014

by Kelly Mackinnon May 15, 2014

Fast forward to today and the role of a legal marketer has morphed into one of a trusted advisor whose lawyers wait for their input before making a move. As the nexus of the law firm universe or at least I like to think so, the tri state region is leading the charge in driving […]

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LMA 2014 – Orlando – Impressions from the Metro NY Chapter Attendees

by Tom Mariam May 15, 2014

The LMA held its Annual International Conference April 2-4 in Orlando. The Metro New York chapter was well represented at the conference, which included a special opening night reception together with our neighboring Northeast Chapters from New England, Washington DC and Philadelphia. For those members who were not able to be part of the conference, […]

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Page SIG

by Paulo Amaral May 15, 2014

Welcome to Page SIG, our new feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our NJ City Group. We encourage you to join and participate in these important subsets of our chapter: BD SIG The Business Development SIG’s April event was one of the most highly anticipated and talked about […]

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Leadership Moves Announcements (Formerly “Comings & Goings & Congrats”)

by Amy Lemel May 15, 2014

Alison Arjoon was named Chief Marketing and Business Development Officer at Covington & Burling.  She had been head of Business Development for Paul, Weiss. Joe Calve, CMO at Morrison & Foerster, published an article in the March/April 2014 edition of the LMA’s Strategies magazine titled “Flight of the Chief Marketing Coordinator.”  Joe discusses “how young […]

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Recent Events – March 2014 Luncheon “Learning from Other Industries”

by Jane Haskins May 15, 2014

A record number of attendees for a regular New York Metro LMA luncheon were curious to find out “What Law Firms Can Learn from Other Industries.” The March 20 luncheon attracted about 125 LMA members and guests to hear from a panel filled with high level marketing experience both in the legal industry and in […]

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Journalists’ Journal – Kim Kleman, New Editor-in-Chief of The American Lawyer

by Tom Mariam May 15, 2014

Kimberly Kleman recently became the Editor-in-Chief of The American Lawyer, arguably the most influential publication in the legal industry.  Ms. Kleman had previously been the Editor-in-Chief at the very popular Consumer Reports magazine.  In this interview with Journalists’ Journal, she introduces herself both professionally and personally to the community she will be covering and working […]

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Member Spotlight: NYLMA President Kelly MacKinnon

by Sander Coxe May 15, 2014

Our Member Spotlight focuses on our tireless Metro New York chapter president Kelly MacKinnon, Business Development Manager at Paul Weiss Rifkind Wharton and Garrison.  Those who know Kelly have experienced first-hand her infectious energy and positivity.  Interviewing her was a true blast. When we started researching “K.Mack” – apologies for the hackneyed use of that […]

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C-Suite Confidential: Christa Crane, Bingham McCutchen LLP

by Catherine Hausman May 15, 2014

The new Corner Office column will feature interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. In the first edition of The Corner Office, our Catherine Hausman speaks with Christa Crane, CMO at Bingham McCutchen LLP. You […]

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Upcoming Programs & Events Spring 2014

by Tom Mariam May 15, 2014

CMO Panel Luncheon: The Future of Legal Marketing  Thursday May 22 12:00-2:00 pm THIS PROGRAM IS SOLD OUT! The 2nd Annual Chief Marketing Officer panel will focus on the role of marketing and the evolution of the marketing department from the twin perspectives of both C-level marketing professionals and “future leaders.” The panel will discuss the balance between […]

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Best Practices: The Cure For The Common Brand

by Janet Odgis May 15, 2014

HELPING A CLIENT determine the optimal way to present itself can be a difficult task, as clients are often obstinate about the way they market themselves. Yet that obstinacy can lead to a muddled public message and a vague, undifferentiated brand identity. Working with a client to select and implement a viable new strategy means […]

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