September 2014

President’s Message: Summer 2014

by Kelly Mackinnon September 18, 2014

August is one of my favorite legal marketing months. With partners on vacation, our phones ring less and those meaty projects have the chance to take top billing on our to-do list. It is also time for us to gather to toast our accomplishments, swap best practices and make new connections here in our chapter. […]

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3rd Annual Metropolitan New York LMA Awards

by Tom Mariam September 18, 2014

One of the highlights of our year is the presentation of the Metropolitan New York LMA Awards at the Summer Soiree on August 5. The chapter recognized outstanding achievements by individual members and committees for their volunteer work during 2013-14. The 3rd Annual Metropolitan New York LMA Awards honorees (with remarks by 2013 president Maziel […]

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Summer Soiree Hits the Rooftop

by Tom Mariam September 18, 2014

Under the stars, the stars of legal marketing in the New York metropolitan area gathered in record numbers to celebrate the chapter’s annual Summer Soiree on August 5.  267 professionals dedicated to legal marketing – a record for a NYLMA event – mingled at the Refinery Rooftop on West 38th Street, renewing old acquaintances and […]

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Chapter Events: CMO Forum (Luncheon, May 22, 2014)

by John Bologna September 18, 2014

The Chapter’s annual Chief Marketing Officer Forum attracted a record sell-out crowd on May 22. This year’s forum focused on “The Future of Legal Marketing.” The panel featured Chief Marketing Officers Despina Kartson of Morgan Lewis and Jeannie Muzinic of McDermott Will & Emery, and Gretchen Koehler, Director of Business Development & Marketing at Kasowitz […]

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Chapter Events: Creating an Effective Women’s Initiative (Luncheon, June 19, 2014)

by Brandie Knox September 18, 2014

A capacity crowd of women – and men – enthusiastically filled the room to learn about “Creating an Effective Women’s Initiative” at the Metro New York chapter’s monthly luncheon on June 19 at Cooley LLP. The program was the first one the chapter had dedicated solely to the subject of female attorneys, a clear indication […]

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Chapter Events: Change Is a Constant – And So Is Resistance: How Law Firms Must Accelerate Their Ability to Adapt (Luncheon, July 24, 2014)

by John Bologna September 18, 2014

Our Chapter luncheon on July 24 featured a very entertaining and informative presentation by Gerry Riskin, a globally recognized lawyer, author, management consultant and founder of Edge International. Gerry specializes in counseling law firm leaders and partners on issues ranging from leadership management, business development and client satisfaction. His program, entitled “Change Is a Constant […]

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Chapter Events: BDI Social Media Marketing Summit for Law Firms (June 10, 2014)

by Brandie Knox September 18, 2014

The buzz of social media attracted approximately 175 law firm professionals to fill the auditorium of The Graduate Center of The City University of NY to hear colleagues share case studies, best practices and examples of how law firms are using social media and content marketing to produce client leads, expand existing client relationships and […]

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Page SIG

by Paulo Amaral September 18, 2014

Welcome to Page SIG, our new feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our NJ City Group. We encourage you to join and participate in these important subsets of our chapter: BD SIG The Business Development SIG held its most successful event to date on July 10. Mark Power […]

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Member Spotlight: Jaron Rubenstein Founder & President – Rubenstein Technology Group

by Sander Coxe September 18, 2014

Our Member Spotlight focuses on a relatively new LMA member – Jaron Rubenstein, the Founder & President of Rubenstein Technology Group. RubensteinTech partners with leading creative firms to build sophisticated websites and software for web and mobile platforms across the legal, real estate, non-profit, technology, and financial services sectors. RubensteinTech works with quite a few […]

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C-Suite Confidential: An Interview with Geoff Goldberg, Chief Advancement Officer of McCarter & English LLP

by Catherine Hausman September 18, 2014

C-Suite Confidential features interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. For this edition, Catherine Hausman visits with Geoff Goldberg of McCarter & English. Your title is “Chief Advancement Officer.” Is that […]

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