Page SIG

by Paulo Amaral on November 23, 2014

Welcome to Page SIG, where we feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our two suburban City Groups. We encourage you to join and participate in these important subsets of our chapter. Contact information is included for each group:


The Business Development SIG meets usually every quarter to discuss key issues facing law firm business development,  Meetings range from industry experts as guest speakers to roundtable discussions and practical workshops, all geared to help BD pros better face the challenges of increasing revenue and business development opportunities for their firms.  The SIG chairs are seeking suggestions for topics, speaker or themes to cover at upcoming sessions.

Chairs:    Katie O’Rourke, Concep (212-925-0380 x1007), Jean Heaton, EY (212-773-5381)



Former chapter president Jennifer Johnson Scalzi, founder of J. Johnson Executive Search, Inc., led an in-depth discussion for the CMO SIG on “The Legal Marketing Profession: What’s Trending and What’s Hot?”  Jennifer highlighted trends over the past decade as well as looking ahead to what CMOs should anticipate in the future with regard to talent acquisition, management and mentoring.

Questions addressed at the September 9 luncheon hosted at Debevoise included: What’s happening at the ‘C’ and Director levels?  What is top of mind for firms as they’re hiring new talent?  What new talent is emerging?  What are firms doing to address the people management gap on their teams? What are the “best” marketing pros doing to show impact on the bottom line.

The CMO SIG will meet again on November 14 to hear Steve Hughes, president of Hit Your Stride, LLC, a consultancy that helps attorneys “look and sound smart when they talk,” discuss “Influence: The Art & Science of Changing Minds.”

Chairs:      Despina Kartson, Morgan Lewis & Bockius LLP (212.468.4981), Dawn Gertz Longfield, Davis & Gilbert LLP (212.309.6662)


The Client Relationship Management SIG is looking for program ideas for next year. If you have an interesting idea for an informative meeting and/or know a good speaker who can talk about the implementation and operation of CRM, please contact the SIG chair, Matt Parfitt.

Chair: Matt Parfitt, Vuture Group (646-527-7370)


The NYLMA Corporate Social Responsibility SIG provides a platform for marketing and business development professionals to learn from each other and share experiences intended to establish and differentiate their brand through pro bono, diversity, sustainability, volunteer, charitable and other marketing initiatives intended to address a specific social issue or in some cases, a catastrophic event.

Chairs:    Anna Bernardis, Kobre & Kim LLP (212 488 1282) (, Gayatri Joshi ecoAnalyze LLP (732-309-2946)

Future Leaders SIG

The NYLMA Future Leaders SIG met on October 15th at the office of Anderson Kill P.C. for a program entitled “Metrics 101 for Law Firm Business Development and Marketing”. The program focused on how analyzing metrics can serve an essential role to marketing and business development efforts at law firms. Some of the topics discussed included: techniques and tools for analyzing metrics; identifying which metrics to track; best uses of metrics within a law firm; and how metrics can improve decision making processes.

The NYLMA Future Leaders SIGs is also excited to announce that, for the first time, the LMA Capital Chapter, New England Chapter, and New York Chapter have joined together for a collaborative webinar program for their memberships, “Building Relationships and Credibility with Your Attorneys: What do Attorneys Expect From Us Anyway?” 

Chairs:    Matt Loomis, Anderson Kill & Olick LLP (212-278-1758), Robbie Murphey, Dechert LLP

Small Firm SIG

The Small Firm Special Interest Group is accepting letters of interest for a new chair.  Leading a special interest group is a great way to get involved with the chapter while gaining skills in program management and member relations.  Please send an email to Tiffany Yarde if you would like to learn more about the role.

ChairTiffany Yarde, Cohen & Gresser LLP (212-707-1333)

Social Media SIG 

The Social Media SIG hosted a lively panel discussion on October 8 on how to take social media initiatives to the next level. The event, hosted by Kraft & Kennedy, gave attendees the opportunity to learn best practices and strategies to enhance their firm’s social media initiatives. Speakers talked about Twitter and Google+ strategies, how to develop a content marketing plan, and the importance of having individual content strategies for each practice group.

 The panel was composed of Jenni Dickson, Business Development and Marketing Manager at Patterson, Belknap, Webb & Tyler, and Brandie Knox, Principal at Knox Design Strategy. Guy Alvarez, Chief Engagement Officer of Good2bSocial, served as moderator.

Chair: Stefanie Marrone, Proskauer Rose LLP (212-969-3302)

Special Events SIG

The Special Events group meets at different venues throughout the city to share ideas, experiences, contacts and best practices.  It is increasingly essential to know how to plan an event with a tight budget and find creative ways to entertain and meet the needs of clients, particular in current economic conditions

Chairs:    Victoria Kononenko, Hogan Lovells US LLP (212-918-5902), Michelle Rocha, Fried Frank (212-859-4518)

New Jersey City Group

The New Jersey City Group is an extension of the Metropolitan New York chapter. The NJ City Group follows the same initiatives of LMA chapters across the country, by providing support, resources, programming sessions, and network opportunities for members whose offices are outside the main LMA chapter city.

Chair: Michelle Birckhead, Wolff & Samson PC (973) 530-2119)

Southern Connecticut City Group

The Southern CT City Group provides a combination of original programs and local facilities for Metro NY LMA luncheons that Connecticut and Westchester-based members would otherwise be unable to attend.

If you are interested in becoming involved with the Southern CT City Group, please email

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