June 2015

President’s Message: Spring 2015

by Seth Apple June 30, 2015

As we near the end of Q2 and the long awaited summer months, let’s pause to evaluate our 2015 marketing initiatives, accomplishments and failures. The summer provides a great opportunity to personally recharge and professionally recalibrate as work flow typically tapers off a bit. Whether you’ve had a few false starts, missed a few opportunities […]

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In Memoriam: Alicia Brown 1966-2015

by Seth Apple June 30, 2015

We are sad to report that former Metro New York Legal Marketing Association member Alicia Brown passed away on June 8. Alicia was a long and valued member of our chapter, always looking to contribute to the organization and the legal marketing industry as a whole. Our members especially benefitted from her term as Programming […]

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Metro NY Chapter Compadres Charge Out to San Diego for LMA 2015

by Nancy Slome June 30, 2015

Our Metro New York chapter came out in full force to the Annual LMA Conference held in San Diego this year from April 13-15. In fact, 104 of the more than 1300 conference attendees were NYLMA Chapter members! What’s more, seven NYLMA members were given speaking honors at the pre- or main conference sessions. LMA […]

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NYLMA June 18 Luncheon: How to Get Senior Partners to Understand the Benefits of Social Media

by Brandie Knox June 30, 2015

NYLMA members were treated to a different vantage point on social media in the legal industry at the chapter’s June 18 luncheon. The program featured three prominent lawyers offering their perspective on the benefits of social media, as well as a top legal marketing pro and a leading social media consultant for law firms. The […]

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NYLMA May 20 Luncheon: CMO Forum

by Tom Mariam June 30, 2015

One of the chapter’s most anticipated annual events, the CMO Forum, provided a first-hand look at the unique challenges facing law firm Chief Marketing Officers and how their teams work to tackle them. The 3rd Annual CMO Forum was hosted by Shearman & Sterling LLP on May 20, attracting a full house of members and […]

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NYLMA March 19 Luncheon: Visual Differentiation: The Business Case for Design

by Audrey Pfau June 30, 2015

The chapter’s March luncheon focused on a new topic, “Visual Differentiation: The Business Case for Design,” and attracted a lot of first-time attendees as the New York Metro LMA chapter continues to widen its reach in the legal marketing community. The March 19 panel discussion, Visual Differentiation: The Business Case for Design, held at Convene, […]

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NYLMA July 23 Luncheon: The Challenges of Global Marketing

by Janet Odgis June 30, 2015

The world is shrinking and the practice of law is growing across borders. In this global marketplace, law firms of all sizes must wrestle with business and cultural considerations raised by both international clients and new brick-and-mortar locations. Traditionally, law firm marketers were seen as implementers of a firm’s international marketing strategy, but today’s sophisticated […]

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2015 Summer Soiree – A Midsummer Night’s Dream

by Tom Mariam June 30, 2015

The annual Summer Soiree, one of the chapter’s most anticipated and most highly-attended events, is set for Tuesday night August 4th. This year’s summer celebration will be held at a new and literally dream-like venue: Dream Downtown PH-D Rooftop Lounge (355 West 16th St.) More than 250 legal industry marketing professionals attended the 2014 Summer […]

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Page SIG

by Paulo Amaral June 30, 2015

Welcome to Page SIG, where we feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our two suburban City Groups. We encourage you to join and participate in these important subsets of our chapter. Contact information is included for each group: Several SIGs with common interests are starting to collaborate on […]

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Member Spotlight: Bruce Segall

by Sander Coxe June 30, 2015

Our Member Spotlight focuses on Bruce Segall, the Founder & President of Marketing Sense. Marketing Sense is Bruce’s brainchild: a marketing firm that partners with small professional services and B2B companies – including many law firms – to build brand recognition and raise visibility. Bruce, an active LMA member, brings his focus on small firm […]

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