Page SIG

by Paulo Amaral on June 30, 2015

Welcome to Page SIG, where we feature highlighting the activities of our chapter’s various SIGs (Special Interest Groups) and our two suburban City Groups. We encourage you to join and participate in these important subsets of our chapter. Contact information is included for each group:

Several SIGs with common interests are starting to collaborate on joint programs. The BD and CRM SIGs paved the way in May.

Business Development (BD) and Client Relationship Management (CRM)

The CRM SIG kicked off the new year with one-hour presentations from the two newest legal CRM systems. Each provided an overview on their products and services – Business Development from Thomson Reuters Elite on March 18, and OnePlace Client Intelligence on March 20.

The idea of the sessions is to provide the group with an overview and best practice from the technology providers without the pressure of being part of a sales process. The two sessions were held as anonymous webinars to achieve that goal.

The CRM SIG is planning to join forces with the BD SIG to host an exciting question-and-answer session featuring Chris Fritsch from CLIENTSFirst Consulting based on a variety of BD and CRM topics. This session, at a date to be announced soon, will focus on how to use CRM analytics for business development efforts. It will provide an excellent opportunity to obtain some very practical advice on CRM business development best practice topics and specific issues with which come up frequently in our work.

CRM SIG Chair: Matt Parfitt, Vuture Group, (646-378-2137),

BD SIG Chairs: Matthew Olsen, Hunton & Williams LLP, (212-309-1324),, Katie O’Rourke, On24, (917-283-1437),

Chief Marketing Officer (CMO)

The CMO SIG has enjoyed an eventful spring after an equally appealing late winter with much more planned for the summer.

Elizabeth Duffy of Acritas revealed her legal market research company’s 2015 U.S. Law Firm Brand Index at the February CMO SIG meeting. Ms. Duffy discussed how brand is measured and what brand means to different law firms. The results show that it is becoming increasingly difficult for firms to stand out from the crowd solely on the basis of expertise, client service and strong relationships. She stressed that it is now imperative to develop a strong identity by offering value and by developing commercial awareness and commercial understanding.

In March, the CMO SIG welcomed LMA Hall of Famer Wendy Bernero and her new business partner, Aric Press. Wendy gave an in-depth presentation on “Finding Your Competitive Advantage.”

The CMO SIG turned its attention to video marketing in May with an insightful talk by Lee Pacchia, founder of Mimesis, the legal affairs video website. Lee discussed content and video strategies, shared best practice tips and informed and amused with a variety of video clips.

The CMO SIG has two events planned for July: a discussion led by Guy Alvarez of Good2bSocial on Digital Marketing Trends and Opportunities for Law Firms (July 16) and a networking event hosted by Great Performances and the Asia Society and Museum (July 29).

Chairs: Despina Kartson, Morgan Lewis & Bockius LLP, (212-468-4981),, Dawn Gertz Longfield, Davis & Gilbert LLP, (212-309-6662),

Corporate Social Responsibility (CSR)

To celebrate Earth Day in April, CSR SIG members volunteered at the New York Foundling’s career fair. Members spoke with foster kids, giving them invaluable career tips and advice on how to apply to their first job as well as insights into legal marketing careers.

In May, the CSR and Business Development SIGs teamed up for their first session for 2015 – “How Sustainability Drives Brand Value and Revenue.” The joint program was moderated by Gayatri Joshi and the panel included Farah Kurji, Hill+Knowlton Strategies, Jeff Harper, DLA Piper LLP and Nadia Wagner, Beveridge & Diamond LLP. The panel shared their insights and experience with sustainability initiatives at their firms. The session was very engaging and enjoyed by all. The group will be planning a joint session with the CMO group in the fall and will exploring volunteer opportunities throughout the year.

Chairs: Anna Bernardis, Kobre & Kim LLP, (212-488-1282),, Gayatri Joshi, ecoAnalyze LLP, (732-309-2946),

Future Leaders

The Future Leaders SIG’s March meeting, Tales from the Trenches: How to Successfully Grow a Legal Marketing Career, featured a lively discussion between Jason Mulgrew and Annie Berger. Annie and Jason provided insight on the do’s and don’ts of navigating a law firm as a young professional and “growing up” in the legal marketing world.

Ms. Berger recently became the Recruiting Manager at J. Johnson Executive Search after serving as Assistant Director of Business Development & Marketing at Morgan Lewis where she worked under Mr. Mulgrew, the firm’s Director of Business Development & Marketing , Jason had previously been with Sullivan & Cromwell.

At the next Future Leaders SIG meeting, Tiffany Yarde, Practice Development Manager at White and Case, will discuss The Power of Relationships: How to Build an Influential Network.

LMA Future Leaders SIG is designed for in-house law firm marketing professionals with less than five years of total professional experience. The SIG regularly hosts roundtable meetings and networking events.

Chairs: Rosa Colón, Vuture, (646-593-8902),, Amy Paquette, Bryan Cave LLP, (212-541-3012),

Small Firms

The NYLMA Small Firm SIG hosted a roundtable discussion in April for 26 members on Successful Marketing and Promotional Programs for Low-cost (or free). The panel included Michelle Birckhead, Chiesa Shahinian & Giantomasi, Abby Fairman, Richards Kibbe & Orbe LLP, and Alan Levine, Levine Marketing Solutions. The discussion was moderated by SIG Chair, Bruce Segall. The conversation included many important takeaways including the importance of defining who you are as a firm, no matter the size.

Chair: Bruce Segall, Marketing Sense, (914-980-4703),

Social Media

The Social Media SIG explored in April what it means to measure social media at a session titled: “How can law firms measure the success of their social media efforts?” Guy Alvarez, from Good2bSocial, explained how firms can develop key performance indicators (KPIs) and what tools are available to help marketing professionals get a better sense of what is working and what is not. Greg Polk, Associate Director of Digital Media at Proskauer, offered real world examples and how his firm has benefited from consistent measuring, evaluating, and reporting of social media’s impact on the firm’s overall marketing and business development objectives.

Chair: Guy Alvarez, Good2BSocial, (973-903-5152),

Special Events SIG

Hasan Elkomey, chair of the Special Events SIG found and secured an exciting new venue for our Summer Soiree venue: the Penthouse at Dream (PHD) rooftop, Downtown. He also added three additional venues to our special events venue list and is working on our Christmas party location which should be secured by this summer.

The Special Events SIG has two events coming up; June 17 at the Rainbow Room, and July 22 at 54 Below. Both events are informal happy-hours to check out the venues and socialize.

Chair: Hasan Elkomey, 201-779-4653,

New Jersey City Group (NJ)

The New Jersey City Group continues to simulcast NYLMA luncheon presentations to those NJ members unable to travel into NYC. The group is currently preparing for its first “live” event of the year and plans to discuss the programming highlights from the recent conference in San Diego.

Chair: Michelle Birckhead, Chiesa Shahinian & Giantomasi PC, (973-530-2119),

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