Page SIG

by Tom Mariam on January 26, 2016

Business Development (BD)

The BD SIG ran a number of highly successful and well attended events in 2015. The most recent was a panel discussion focused on working with the pricing department to assess and win new business opportunities.  The panel discussed approaches that firms can take to assess the attractiveness of new business opportunities and realistic tactics to developing pricing proposals.

In September, the BD SIG hosted two events. The first, in partnership with the CRM SIG, featured a discussion on the different technologies law firms are using to track and measure business development activity. The second looked at leveraging relationship capital through strategic referral programs.

The BD SIG also partnered earlier in the year with the CSR SIG to examine the importance of corporate social responsibility and its impact on business development efforts. The group included three experts from the legal and accounting industries who discussed various certifications available to firms and how it can accelerate opportunities.

2016 ChairLauren Piccolo-Ingram, Goodwin Procter LLP 212-459-7041,


Chief Marketing Officer (CMO)

The CMO SIG November session featured an engaging roundtable discussion among the SIG’s members facilitated by Yolanda Cartusciello, Director of Marketing for Debevoise & Plimpton. Yolanda led the group through an analysis of the issues CMOs face including resources, increased demands, strategic planning and aggressive project timelines. The group shared best practices and experiences to help tackle these issues.

The CMO SIG also rang out the old year with a well-attended festive holiday luncheon on December 11 at Ammos Estiatorio.

The CMO SIG will get 2016 off to a fast start with two early events:

Jan. 28 – “Law Firm Marketing & Business Development Spending Habits and How to Break Them.”   Michael Rynowecer, President of BTI Consulting Group, will discuss the subtle (and not so subtle) shifts in law firm marketing and BD budgets as law firms start to use different approaches to driving business.
Feb. 11 – “Deloitte’s Approach to Sales and Marketing: An Integrated Effort.”  Chief Marketing Officer Chris Patterson and Sales Executive Vinnie D’Eramo of Deloitte Advisory will lead a discussion moderated by Kramer Levin CMO Jennifer Manton about Deloitte’s Marketing and Communications Center of Excellence (COE).  They will focus on its collaboration with Deloitte’s Sales COE, and how this integrated effort is an effective method that law firms can emulate to increase visibility in the market and heighten the level of revenue opportunities across a firm’s various industries and practices.

2016 Chairs:

Despina Kartson, Morgan Lewis & Bockius LLP, 212-468-4981

Dawn Gertz Longfield, Davis & Gilbert LLP, 212-309-6662


Corporate Social Responsibility (CSR)

The NYLMA CSR SIG is planning to partner with other chapter SIGS in 2016 to present a series of interesting events to add to those held in 2015.

2016 Chair: Leigh Ollman, Akerman LLP, 212-880-3887


Digital Marketing/Media (formerly Social Media) SIG

The Social Media SIG has been renamed the Digital Marketing/Media SIG.  The change reflects the Board’s desire to merge the groups to keep more in line with the fact that social media falls under digital marketing

The Social Media SIG had a great year in 2015, staging many meetings to show legal marketers how to use social media effectively, from what channels to choose to how to measure success.

More such programs will be held in 2016, including one in conjunction with the Small Firm SIG on “Social Media for Smaller Firms – On a Shoestring Budget” on March 3.

2016 Chairs: Katie O’Rourke, ON24, 212-430-2013

Kenya Jiu, Kobre & Kim LLP, 646-448-6248


Future Leaders

The Future Leaders SIG held an open roundtable discussion on October 19 with current NYLMA leaders on their transition into Legal Marketing. 23 members of the NY Metro LMA Chapter shared their personal stories and career paths prior to legal marketing, their transitions and growth in our ever changing industry and honest advice on finding your niche. Panelists included NY Board Members Kelly MacKinnon, Leigh Ollman, Stephanie Marrone, Tiffany Yarde, Alexander Coxe and Jenni Dickson.

2016 Chairs:

Amy Paquette, Bryan Cave LLP, 212-541-3012

Rosa Colon, Vuture, 646-593-8902


Small Firms

The Small Firms SIG ended 2015 on a strong note.  The Small Firm SIG held a joint session with the CRM SIG on CRM Success for Smaller Firms featuring Chris Fritsch, one of the industry’s leading authorities.   The Small Firm SIG also sponsored a webinar – Practical Tips for Using Canva (Software) for Creating Compelling Visual Content.  This format was a first for the NYLMA and supported by the national LMA as well.

The Small Firm SIG’s first 2016 event will be a joint panel on March 3 with the Digital Marketing/Media SIG: “Social Media for Smaller Firms – On a Shoestring Budget.”

2016 Chair: Bruce Segall, Marketing Sense, 914-980-4703


Special Events/Chapter Support

The Special Events SIG enjoyed exciting, educational programs and social events under new chair, Hasan Elkomey, throughout 2015.   In 2016, Special Events will work to support the Chapter in finding new and exciting venues for programs and special events.

2016 Chair: Hasan Elkomey, 201-779-4653


New Jersey City Group (NJ)

The New Jersey City Group continues to simulcast NYLMA luncheon presentations to those New Jersey members unable to travel into NYC to attend the chapter luncheons in person. The group is also planning a local networking event in early 2016.

2016 Chair: Michelle Birckhead, Chiesa, Shahinian & Giantomasi PC, 973-530-2119,

Previous post:

Next post: