June 2016

Chapter Events: July 21 luncheon – How to Build a Thought Leadership Platform

by Tom Mariam June 29, 2016

The chapter’s next luncheon on Thursday July 21 from 12:00-2:00 pm will focus on Thought Leadership.  Find out how to build a platform to so your lawyers and practice groups will be recognized as true thought leaders. This program, hosted by Orrick (51 W. 52nd St./CBS) will provide legal marketers with best practices and ideas […]

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Legal Marketing Market: Eva Wisnik, President & Founder, Wisnik Career Enterprises, Inc.

by Catherine Hausman June 29, 2016

“If you are feeling uncomfortable and out of your comfort zone, you are very likely to grow and learn!” Eva Wisnik is the grand dame of law firm BD/marketing talent placement. Eva founded Wisnik Career Enterprises (WCE) in 1996 after serving in-house as Director of Recruitment and Training for Schulte Roth & Zabel and at […]

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Two SIGS Combine to Produce Session on “Leveraging Technology & Digital Marketing for Business Development”

by Logan Tracey June 20, 2016

Two of NYLMA’s special interest groups (SIGs), Digital Marketing and Business Development, jointly hosted a roundtable discussion on “Leveraging Technology & Digital Marketing for Business Development” on June 16.  Approximately 30 Chapter members attended the luncheon, which included a lively discussion on leveraging digital technology and navigating the world of digital media. The group discussed […]

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Linda Sparn Feted by CMO SIG in Honor of Her Retirement

by Tom Mariam June 20, 2016

Linda Cavin Sparn, long time member of the NYLMA chapter, will be retiring in early July from Schulte Roth & Zabel, where she has been the Director of Marketing & Business Development for the past decade.   Ms. Sparn will move full-time to Colorado, where she has had a residence the past few years in addition […]

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Member News: Brandie Knox to Speak at 3 Legal Industry Events in Late June

by Tom Mariam June 16, 2016

NYLMA chapter member Brandie Knox will be speaking at 3 major legal industry meetings in the second half of June. Ms. Knox, the principal and creative director of Knox Design Strategy, an award-winning web design, branding and digital design firm which focuses on professional services, financial and law firms, will be speaking at the following […]

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May 18 Luncheon – Women’s Initiatives: Bridging Professional Development and Business Development

by Rosemarie Yu June 16, 2016

“You know we have to focus on a problem when the number of men and women starting off in law firms is 50/50 but then women are only at a 22% partnership level,” said Shira Nadich Levin, partner at Cooley LLP. The solution? The law firm Women’s Initiative. Ms. Levin, who chairs the Cooley Women’s […]

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