Two SIGS Combine to Produce Session on “Leveraging Technology & Digital Marketing for Business Development”

by Logan Tracey on June 20, 2016

Two of NYLMA’s special interest groups (SIGs), Digital Marketing and Business Development, jointly hosted a roundtable discussion on “Leveraging Technology & Digital Marketing for Business Development” on June 16.  Approximately 30 Chapter members attended the luncheon, which included a lively discussion on leveraging digital technology and navigating the world of digital media.

The group discussed challenges and best practices for integrating new technology into business development planning, ways to get a 360-view of campaigns involving digital integration and how to get attorneys and practice groups on-board with the new available tools. The luncheon, hosted by Cohen & Gresser LLP, exemplified a fantastic marriage of how two SIGs can work together as well as a great way to see what other firms are doing with technology and digital marketing.

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