Chapter Events: July 21 luncheon – How to Build a Thought Leadership Platform

by Tom Mariam on June 29, 2016

The chapter’s next luncheon on Thursday July 21 from 12:00-2:00 pm will focus on Thought Leadership.  Find out how to build a platform to so your lawyers and practice groups will be recognized as true thought leaders.

This program, hosted by Orrick (51 W. 52nd St./CBS) will provide legal marketers with best practices and ideas to help their lawyers and practice groups develop a genuine thought leadership position. Some of the topics to be discussed include:

The importance of content in developing a reputation as a thought leader

  • How lawyers can strategically build their networks
  • The role of social media and blogs in building a thought leadership platform
  • How to generate more speaking and writing opportunities in front of target audiences
  • How to use business and competitive intelligence to build trust and develop a following
  • What it really means to be an authority

Wendy Bernero of Bernero & Press will moderate. Panelists will be announced shortly.  Please register asap before this event sells out.

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