Alejandra Muniz

CRM: The First Strategic Step Toward Client Satisfaction

by Alejandra Muniz January 20, 2012

As kids, an introduction to other children meant instant playmates.  You were friends for life.  Inseparable.  Or you would have been if another kid hadn’t offered your friend a fixed-fee billable arrangement!  Poof!  There goes your friend.  I hope the paragraph above was not an accurate representation of your childhood.  Fortunately, in today’s legal market, […]

Read the full article →

Six Steps to an Easier CRM

by Alejandra Muniz October 13, 2011

Client Relationship Management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients, and prospects. It involves using technology to organize, automate, and synchronize business processes. The overall goals are to find, attract, and win new clients, nurture and retain current clients, entice former clients back into the fold, and reduce the […]

Read the full article →