Andy Edelstein

2015 Programming: Sneak Preview

by Andy Edelstein March 17, 2015

The Programming Committee was recently honored by our chapter with the 2014 Metropolitan NY LMA Award for Committee of the Year for its spectacular job producing inspiring, informative and incredibly popular programs with record-breaking attendance and first-ever sell-outs. The Committee, now led by co-chairs Todd Drucker and Laura Miller, is building on that positive momentum. […]

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Creative Corner: Table Stakes

by Andy Edelstein November 23, 2014

In poker, table stakes are the chips a player must ante up to get in the game. In marketing, the term has come to mean the minimum offering a product must have to go on the market. It refers to the features a consumer expects, insists on, and assumes will be included in the product. […]

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Creative Corner: Adjective Abuse

by Andy Edelstein September 18, 2014

Among the many crimes against English routinely perpetrated in the name of legal marketing, there are few, to my mind, more egregious than the wanton overuse of adjectives. Let me clarify. When I say adjectives, I refer not to the old Anglo-Saxon workhorses we learn in elementary school — good, bad, hard, easy, fast, slow, […]

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Creative Corner: Copy v. “Content”

by Andy Edelstein December 30, 2013

This may be hard to believe, but before there was an Internet, there was no such thing as “content.” Not the way we mean it now. Back then, the text that formed the basis of an article or an ad or any sort of marketing piece was called “copy.” It was written by people called […]

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Creative Corner: The “Who-What-What”: Advertising Strategy Made Simple

by Andy Edelstein September 22, 2013

In the advertising business, where “The Strategy” has always held mystical significance, many thousands of person-hours have been devoted to refining how a strategy is developed. The goal is a document that puts everyone on the same page: creative people, account people, research, media, and yes, the client. A good strategy document imposes order and […]

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Creative Corner – The B-Word

by Andy Edelstein May 18, 2013

Of all the industry categories I’ve encountered over the last few decades, I’ve never seen anything quite like the ambivalence with which law firms greet the word “brand.” Reactions to the word range, more or less, from grudging acceptance to outright hostility. One COO of my acquaintance actually bans what he calls “the B-word” at […]

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Creative Corner: “The ticket on the meat”

by Andy Edelstein January 16, 2013

Let’s talk about headlines. In advertising, as in journalism, headlines are your best shot at flagging down your prospects, at grabbing their attention and seducing them into reading more. Copywriters live or die by their headlines — and they stress over them endlessly. Law firms give almost no thought to their headlines. And why should […]

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Creative Corner: What advertising can — and can’t — do

by Andy Edelstein October 20, 2012

As budget season approaches for what many predict will be at best a so-so year in Lawland, I humbly ask that you consider — possibly for the first time in your firm’s history — advertising. I plan to spend the next few of my quarterly rants discussing various aspects of this subject, but let me […]

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Fall 2012 Events

by Andy Edelstein October 17, 2012

General Counsel Panel: Reality Check for Law Firms Thursday, October 25th McGraw-Hill Conference Center 1221 Avenue of the Americas, 50th Floor NY, NY 10020 12:00pm – 12:30pm Registration | 12:30pm – 2:00pm  Program What do clients really think about law firm performance? To respond to this question, we’ve assembled a panel of General Counsels – all […]

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Don’t Forget the Words

by Andy Edelstein July 18, 2012

First of all, let me state categorically that I am a huge fan of good design. I believe whole-heartedly that strong, compelling design is worth every penny you pay for it. As long as you don’t skimp on the copy. I’ve often wondered how so many law firms end up with professional design and amateur […]

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