Brandie Knox

NYLMA September 17 Luncheon – Client Feedback: The Basics and Beyond – It’s Much More than Q&A

by Brandie Knox September 29, 2015

A full-house packed Kramer Levin on Sept. 17 to hear the Basics and Beyond about Client Feedback. A highly-experienced panel from a variety of backgrounds shared best practices on executing an effective client feedback program: Robert Pay (Moderator) – Business Development Director, Global Services, Alvarez & Marsal LLC Christa M. Crane — Chief Client Development […]

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NYLMA June 18 Luncheon: How to Get Senior Partners to Understand the Benefits of Social Media

by Brandie Knox June 30, 2015

NYLMA members were treated to a different vantage point on social media in the legal industry at the chapter’s June 18 luncheon. The program featured three prominent lawyers offering their perspective on the benefits of social media, as well as a top legal marketing pro and a leading social media consultant for law firms. The […]

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Chapter Events: Creating an Effective Women’s Initiative (Luncheon, June 19, 2014)

by Brandie Knox September 18, 2014

A capacity crowd of women – and men – enthusiastically filled the room to learn about “Creating an Effective Women’s Initiative” at the Metro New York chapter’s monthly luncheon on June 19 at Cooley LLP. The program was the first one the chapter had dedicated solely to the subject of female attorneys, a clear indication […]

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Chapter Events: BDI Social Media Marketing Summit for Law Firms (June 10, 2014)

by Brandie Knox September 18, 2014

The buzz of social media attracted approximately 175 law firm professionals to fill the auditorium of The Graduate Center of The City University of NY to hear colleagues share case studies, best practices and examples of how law firms are using social media and content marketing to produce client leads, expand existing client relationships and […]

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Alternatives to Photography

by Brandie Knox December 30, 2013

The power of imagery is often overlooked. That said, many firms rely on photography when selecting visuals for their marketing collateral, particularly stock imagery, which is often expensive and banal. In my previous article, Good Design is Good Business , I touched on the use of visuals as a part of any good design program. […]

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Good Design Is Good Business

by Brandie Knox September 22, 2013

Quoted from IBM legend Thomas Watson, Jr., American businessman and 2nd president of IBM; called one of the “100 most influential people of the 20th century” Now more than ever your prospects and clients expect good design. It’s true that your firm is sought for its experience and achievements, but as a prospect I have […]

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Demystifying Google Analytics

by Brandie Knox May 18, 2013

Google Analytics is a service offered by Google that provides site statistics on traffic and traffic sources. The service is free but before tracking your analytics you must have an account established and the code installed on your site. There are an endless number of aspects I could talk about, but I’ll keep it as […]

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Device Independent: Responsive Website Design

by Brandie Knox January 16, 2013

Responsive design is a method of designing and developing a website based on a flexible proportion-based grid that readjusts for different browser sizes. A responsive site is built to conform to the maximum width of a desktop browser, as well as the minimum width of a smart phone. Rather than creating disconnected designs, each tailored […]

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Five Last Minute (Emergency) Holiday Card Ideas

by Brandie Knox October 17, 2012

The holidays are just around the corner. If your firm hasn’t started the holiday card process, here are five ideas that can quickly be implemented: Donate to a charity or organization. Send a personal note to your clients stating that such a donation has been made in their name. Send an animated New Year’s card. […]

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Your Firm isn’t Using HTML Email? Why They Should Be

by Brandie Knox July 18, 2012

Email marketing, or html emails, will enable the firm and individual firm attorneys to stay in touch with clients and prospects. HTML email enables you to more easily reach your audience with timely and relevant content. Sending communications from your desktop email to large lists typically requires cc’ing or bcc’ing large groups. With this method, […]

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