Kimberly Alford Rice

Are You Falling Down on Following Up?

by Kimberly Alford Rice September 22, 2013

Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow up. We have worked with lawyers who have spent innumerable hours and thousands of dollars chasing after new clients and prospects but have largely been […]

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Lawyers are in the Relationship-Building Business, but are they Connecting?

by Kimberly Alford Rice October 13, 2011

Some things appear to be so simple that we assume, dangerously, that everyone “gets it.” For lawyers, it is imperative to consistently and persistently cultivate, nurture, and strengthen their relationships with their universal network; with clients, to receive more work; with referral sources, to receive more referrals; with prospects, to develop new work; and so […]

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