Rosemarie Yu

May 18 Luncheon – Women’s Initiatives: Bridging Professional Development and Business Development

by Rosemarie Yu June 16, 2016

“You know we have to focus on a problem when the number of men and women starting off in law firms is 50/50 but then women are only at a 22% partnership level,” said Shira Nadich Levin, partner at Cooley LLP. The solution? The law firm Women’s Initiative. Ms. Levin, who chairs the Cooley Women’s […]

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March Luncheon – 4th Annual CMO Forum: Veteran Legal Marketers Discuss Their Careers, Building a Team

by Rosemarie Yu April 1, 2016

“I fell into it,” responded all three panelists at the NYLMA’s 4th Annual CMO Forum: “How to Develop & Progress in Your Legal Marketing Career,” about how they got their start in legal marketing. Discussing their marketing departments and their own careers were Dawn Gertz Longfield, Chief Marketing Officer, Davis & Gilbert LLP; Tammy Mangan, […]

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Member News: Carol Greenwald Edits New Book on Legal Marketing & BD Strategies

by Rosemarie Yu September 29, 2015

When the New York State Bar Association Publications Department decided it was time for a new edition of a book on legal marketing, it turned to no other than seasoned legal marketing professional and former NYLMA president, Carol Schiro Greenwald. The task was a straightforward one for Ms. Greenwald with her decades of experience working […]

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Chapter Events: Lateral Integration: Opportunities & Challenges (Luncheon, January 22, 2015)

by Rosemarie Yu March 17, 2015

The chapter’s first luncheon of 2015 followed in the footsteps of the successful 2014 programs with a sellout audience gaining insight into marketing lateral hires. The January 22 event, Lateral Integration: Opportunities & Challenges, hosted by Morgan Lewis & Bockius LLP, discussed how law firms can improve their lateral recruiting process by addressing candidates’ main […]

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