Seth Apple

Outgoing President’s Message – Seth Apple

by Seth Apple January 26, 2016

As I took the mic for the last time as President during our 2015 Annual Holiday Party, I paused to appreciate the moment. I couldn’t believe 12 months had passed since Kelly Mackinnon handed me the Metro New York LMA gavel. I spoke to many of you that afternoon as we celebrated another year past […]

Read the full article →

President’s Message – Summer 2015

by Seth Apple September 29, 2015

Summer has drifted into Fall. I have always loved this time of year, particularly at work, as it calls for us to look both forward and back with equal intensity. Many of us will begin reviewing and reporting on our business development and marketing efforts during the year while at the same time preparing for […]

Read the full article →

President’s Message: Spring 2015

by Seth Apple June 30, 2015

As we near the end of Q2 and the long awaited summer months, let’s pause to evaluate our 2015 marketing initiatives, accomplishments and failures. The summer provides a great opportunity to personally recharge and professionally recalibrate as work flow typically tapers off a bit. Whether you’ve had a few false starts, missed a few opportunities […]

Read the full article →

In Memoriam: Alicia Brown 1966-2015

by Seth Apple June 30, 2015

We are sad to report that former Metro New York Legal Marketing Association member Alicia Brown passed away on June 8. Alicia was a long and valued member of our chapter, always looking to contribute to the organization and the legal marketing industry as a whole. Our members especially benefitted from her term as Programming […]

Read the full article →

President’s Message: Winter 2015

by Seth Apple March 17, 2015

I’m not a huge soccer fan, but if you read the Member Spotlight about me in the previous issue of the NYLMA News, you know I’m a diehard Cleveland sports fan. By definition, this means I was a fan of the Cleveland Force, the indoor soccer team that played in the now defunct Major Indoor […]

Read the full article →

Partnerships Are Often What Matter Most to GCs

by Seth Apple December 14, 2012

Grab a seat…if you can find one.  Whether gathering at a local venue in connection with a Metropolitan New York LMA Chapter event or in a large convention hall at the annual Legal Marketing Association national conference, the “General Counsel Panel” always draws a large crowd. Our chapter’s luncheon seminar, Reality Check for Law Firms, […]

Read the full article →

The Business Development W.R.A.P. Up

by Seth Apple October 24, 2012

A simple plan for increasing your attorneys’ external visibility and brand identity: Write As I have mentioned before, writing is an excellent way to demonstrate expertise, increase visibility and enhance overall brand.  Write an article in a trade journal, magazine or newspaper.  Publish a firm client alert, newsletter or memorandum.  Author a blog post on […]

Read the full article →

The Forward Button is a Tool

by Seth Apple July 18, 2012

The forward button is a tool.  In fact, it’s one of the most effective business development tools you can use.  Even better, it’s one of the easiest since the content being forwarded has already been written, edited, and published in the established newspapers, magazines, and books your attorneys are reading – or should be reading.  […]

Read the full article →

Send Out a Reverse APB

by Seth Apple January 20, 2012

In the law enforcement context, an APB (“all-points bulletin”) is a broadcast, issued from one agency to another, informing officers to be on the lookout for a missing person or thing.  In the practice of law, associates should make every effort to ensure that they are not that person by sending out a Reverse APB. […]

Read the full article →