CMO Forum

CMO Forum – “Marketing is Not a Department.” Robert J. (Bob) Robertson Cadwalader, Wickersham & Taft, LLP

by Catherine Hausman January 26, 2016

Bob Robertson’s career has touched nearly every aspect of business development and marketing for nearly every size of firm across a broad range of practices and geographic markets.  Bob, who served as NYLMA chapter president in 2005, is currently the Director of Strategic Business Development at Cadwalader, Wickersham & Taft.  He leads a team of […]

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CMO Forum – Gretchen Lyn Koehler

by Catherine Hausman September 29, 2015

Gretchen Lyn Koehler is the Director of Business Development and Marketing at Kasowitz, Benson, Torres & Friedman LLP. Prior to joining litigation-focused Kasowitz three years ago, Gretchen led BD & marketing at one of the leading intellectual property boutique firms, Kenyon & Kenyon. Ms. Koehler is a licensed attorney, having started her career practicing law […]

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NYLMA May 20 Luncheon: CMO Forum

by Tom Mariam June 30, 2015

One of the chapter’s most anticipated annual events, the CMO Forum, provided a first-hand look at the unique challenges facing law firm Chief Marketing Officers and how their teams work to tackle them. The 3rd Annual CMO Forum was hosted by Shearman & Sterling LLP on May 20, attracting a full house of members and […]

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CMO Forum: Jennifer Manton (Kramer Levin Naftalis & Frankel LLP)

by Catherine Hausman March 17, 2015

The CMO Forum column features interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. In this issue we spotlight Jennifer Manton, Chief Marketing & Business Development Officer at Kramer Levin Naftalis & Frankel […]

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CMO Forum: Linda Cavin Sparn

by Catherine Hausman November 23, 2014

CMO Forum (formerly C-Suite Confidential) features interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. For this edition, Catherine Hausman visits with Linda Cavin Sparn, Director of Marketing & Business Development at Schulte […]

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C-Suite Confidential: An Interview with Geoff Goldberg, Chief Advancement Officer of McCarter & English LLP

by Catherine Hausman September 18, 2014

C-Suite Confidential features interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. For this edition, Catherine Hausman visits with Geoff Goldberg of McCarter & English. Your title is “Chief Advancement Officer.” Is that […]

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C-Suite Confidential: Christa Crane, Bingham McCutchen LLP

by Catherine Hausman May 15, 2014

The new Corner Office column will feature interviews with chief marketing officer and director level members on significant trends in our industry, as well as their insights on leadership and law firm management from their unique vantage point. In the first edition of The Corner Office, our Catherine Hausman speaks with Christa Crane, CMO at Bingham McCutchen LLP. You […]

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